On July 6, 2009, the Art Agency "Tradition" hosted a party and opened a two-week exhibition of creative works titled "Well of Traditions". The main idea of the evening was to showcase how ancient Ukrainian traditions can be modernized in an interesting and unconventional way. The event was held under the slogan: "Well of Traditions - draw from the Ukrainian source!". The first bucket of Ukrainian traditions, which we pulled out from our "well" for all present, was the authentic ritual of celebrating Ivan Kupala. Talented children from the folklore group, the youngest of whom was 3 years old, recreated authentic Ukrainian rituals under the open sky.