My name is Maryna Malkina (Prymenko), and the history of my project began in Kyiv in 2009 with the creation of the Art Agency "Tradition". The main goals of the Agency were the modernization and popularization of Ukrainian art and culture. Traditions - this is our roots, and it is very important not to lose connection with it. Initially, the project was developed as my master's thesis. The first project was a presentation of the Agency with authentic Ukrainian rituals and the opening of an exhibition of paintings by contemporary Ukrainian artists.

The next project was the "Animation Workshop" for children and adults, who created a cartoon based on the poems of a Ukrainian writer over two days. For the project, a specially designed Coloring Book for children was distributed in restaurant networks.

In 2011, the Agency launched the large-scale project "Fairytale Map of Ukraine," aimed at gathering famous Ukrainian fairy-tale characters on one map to popularize them among children. As part of the project, lessons in fairy tale studies were conducted in schools and children's homes.

After the first projects, I realized that I was essentially implementing Corporate Social Responsibility into the activities of our partners, and every business can implement ideas beneficial to society. Since then, Traditions has embarked on a new direction - marketing and branding. In addition to social projects, we created brand books, websites, and conducted advertising campaigns for our partners. Since 2012, the Agency has specialized in marketing strategies, branding, graphic design, website development, and internet advertising.